Partner With Back To The Good Life

Back To The Good Life helps everyday people in the UK build practical self-sufficiency — and take action on it. Led by Niki Wilkinson, we share practical sustainability for ordinary homes and normal budgets.

Our audience doesn’t just watch — they grow, build, make, and buy.

We focus on skills over trends, systems over aesthetics, and honest storytelling over performance.
As featured on BBC Breakfast, BBC Radio, and in national print media.

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Ethos and Audience

Back To The Good Life reaches an engaged, UK-based audience actively investing in self-sufficiency, home improvement, and sustainable living.

We focus on:

  • Small-space food growing
  • Ethical sourcing and food transparency
  • DIY remedies and “make it instead”
  • Burnout-to-capability storytelling
  • Sustainable systems that work in normal life

Our audience values substance over aesthetics and practicality over performance.

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Audience Snapshot

  • 62% UK-based audience
  • Majority aged 35–65+
  • Female-skewed (~65–70%)
  • Strong interest in:
    • Budget-conscious, practical living
    • DIY & home improvement
    • Gardening & food growing

Audience Snapshot (28 day average)

11,100+

followers across platforms

1m+

cross-platform impressions (last 30 days)

116,800+

monthly YouTube views

22,500+

monthly interactions

Platform Overview

Based on a 28 day average

YouTube

9,200+ subscribers
116,800+ YouTube views
57,900+ unique viewers
11,700+ hours watched
6:35 average view duration

Instagram

1,350+ followers
7,500+ views
75%+ UK audience
Core 34–64 age group
Majority female audience

TikTok

550+ followers
12,200+ monthly views
61% UK audience
70%+ female audience

Pinterest

4,000+ monthly impressions
85+ Pin Clicks
Drives outbound traffic to long-form content

Watch Our Youtube Videos
Interact On Instagram
Visit Our TikTok
Join Us On Pinterest

What We Stand For

Sustainability doesn’t have to mean expensive products or picture-perfect eco aesthetics. Our focus is practical, affordable ways to reduce waste, reuse what we already have, and make thoughtful choices that work for ordinary households.

Modern life often disconnects us from the natural rhythms that shaped human life for centuries. We share ways to reconnect with the seasons through gardening, food preservation, traditional skills, and small everyday habits that bring life back into alignment with nature.

Convenience culture has quietly replaced many everyday skills. We believe confidence grows when people learn how to do things for themselves — whether that’s growing food, making something by hand, or simply trying something new. Small skills create big independence.

Real life is messy. Not every project works and not every season goes to plan. Back To The Good Life shares the wins, the failures, and everything in between so people can learn alongside us — not feel like they have to live up to an impossible standard.

Food should be transparent, seasonal, and rooted in real land rather than anonymous supply chains. At Back To The Good Life we explore growing, preserving, sourcing locally, and understanding where our food actually comes from. It’s not about perfection — it’s about making better choices where we can.

Back To The Good Life exists to help ordinary people rediscover practical self-reliance, build confidence through skills, and reconnect with the land, the seasons, and each other — one small step at a time.

We do not promote:

  • Industrial factory farming
  • Greenwashing
  • Ultra-processed food trends
  • Fast fashion (including atheltic wear)
  • Weight loss

Why Brands Work With Back To The Good Life

Back To The Good Life connects with an audience that doesn’t just watch content — they take action.

Viewers are actively improving their homes, growing their own food, and investing in practical tools and systems.
Content is built around real-life use, honest recommendations, and trusted storytelling — leading to high engagement and meaningful audience response..


Explore the options below to see how we can work together.

A dedicated YouTube video centred around your product, service, or project. These features integrate naturally into Back To The Good Life content, showing how products are used in real-world situations such as gardening, food preservation, DIY projects, or sustainable living experiments.

This format allows viewers to see products in genuine use rather than staged promotion, creating trust and long-term value for both audience and brand.

Products can be naturally integrated into existing content where they genuinely support the project or topic being covered. This may include gardening tools, sustainable home products, food ingredients, or practical equipment used during filming.

Mentions are always authentic and aligned with the needs of the audience, ensuring the recommendation feels relevant rather than promotional.

Brands can be featured within educational articles in the Back To The Good Life Knowledge Hub. These blog posts focus on practical guidance and useful information, with relevant tools, products, or resources included where appropriate.

Blog features also support long-term discoverability through search engines, meaning readers can continue finding the content long after publication.

Short-form videos are ideal for showcasing quick demonstrations, product highlights, or small practical tips. These videos are designed for discovery and shareability across platforms such as Instagram, YouTube Shorts, and TikTok.

Short-form collaborations work particularly well for tools, ingredients, kits, and practical solutions that can be demonstrated quickly and clearly.

Niki Wilkinson regularly delivers talks, demonstrations, and practical workshops focused on self-reliance, sustainable living, and traditional skills. These sessions can be delivered at events, community venues, organisations, or educational settings.

Topics often include hands-on demonstrations such as simple natural products, small-space growing, and practical sustainability skills designed to help people feel more confident trying things for themselves.

For collaboration enquiries, please contact:

hello@backtothegoodlife.com